Posts Tagged ‘blog’

In working with brands preparing for the holidays, we have been talking frequently about the tactic of getting involved in social marketing. This morning, I received a newsletter from GasPedal noting two great examples that I wanted to share here.
First, is Rubbermaid, who worked with a social network/blogging site BigTent to promote their kitchen products. [...]

By now, you know that your customers are on Facebook, and Twitter, and are reading blogs, right?  If you don’t, here are some stats that may bring you into the know…

Facebook had a unique US audience of more than 87m in 2009 (Nielsen).
US Twitter usage is 18m 2009, will be 26m in 2010 (eMarketer).
June 2008: [...]

In another solid post on the Damn, I Wish I’d Thought of That! blog, Andy Sernovotz recently recommended that brands should take their fans “behind the scenes”. This is a strategy that we are often talking to our brand partners about. I can tell you from experience that those who love running shoes want to [...]